About
"In God we trust, all others must bring data." – W. Edwards Deming
Sure, I possess ample experience working in the data space since 2021. Yes, I built skills in gathering, cleaning, analyzing, and visualizing datasets for clients (on local and global scales).
But what VALUE do I really offer as a professional?
I bring the kind of curiosity that questions clean data twice; The type of analytics that goes beyond informing decisions; The quality of solution that rewires flawed systems so that future failures are prevented, not just patched.
Among other things, playing tennis, dancing, internet surfing, and watching anime (Japanese animation) are some of my go-to recreational activities.
Work
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Freelance
Highlights
Analyzed and sorted customer service data using proprietary AI models by intervening and consolidating service logs and dialogues.
Lessened data annotation errors by nearly 15% by utilizing a series of quality control protocols and compared deviated values to the original.
Teamed up with customer support and established the "correct" client tags for newly raised tickets via Dispatch’r to ensure tailored responses being as accurate as possible.
Revamped the workflow of data annotation through a restructuring strategy, which henceforth optimized the re-processing of new datasets.
Remote
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Freelance
Highlights
Produced the reports, which were strictly based on numbers and graphics created in Excel and Tableau, to monitor ad performance and improve digital content.
Analyzed user engagement and gaming performance metrics to inform content strategy, leading to an approximate 20% increase in audience retention.
Worked with the design team to add notes and labels to data used in machine learning projects for the sole purpose of being able to forecast user behavior.
Handled comparative testing and market segmentation analysis to refine marketing strategies and improve user engagement.
Conducted thorough data quality controls and established automatic processes for validation, thus assuring the accuracy of the key success indicators.
Remote
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Contract
Highlights
Partnered with the software developers for the validation of technical data, and as a result, decreased documentation errors by at least 20%
Introduced a definite process for technical data review, thus, more quality and consistency were applied to subsequent reports.
Had a close collaboration with web developers in order to understand the intricacies of the technical details that were then translated into simpler formats for non-tech clients to comprehend.
Assessed and controlled the sorting of company/client documents so that needed information became systematically accessible and hassle-free.
Hybrid
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Highlights
Built visualizations and data-driven reports using Tableau & Excel, and observed the progress of the campaigns and the improvement process of the company’s digital content.
Based on my proficiency in digital ad operations, I manufactured a well-working data collection and evaluation system for the brand marketing team.
Asides creating static reports, I used SQL, Python, and Excel to create interactive dashboards for monitoring KPI metrics, which resulted in approximately 25% higher campaign efficiency.
Joined part of a team that molded abstract data into more info-rich reports that were the main impacts of the company’s post-COVID undertakings.
Education
Obafemi Awolowo University
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BSc.
Chemical Engineering
Center For Distance Learning, OAU
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A-Level Certificate
General Studies
St. Gregory's College
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High School Diploma
General Studies
Skills
Data Analysis & Visualization
SQL, Python, Excel, Tableau, Power BI.
Automated Reporting & Dashboard Development
Communication & Collaboration
Excellent Communication, Cross-team Collaboration.